Facebook finally got around to developing a search feature and the social networking giant named it Graph Search. The new application was launched recently and the technology media has been buzzing about it ever since. TechCrunch adds its own two cents in, “Iterations: Graph Search, In Theory And In Practice.” Some news sources have said Facebook has finally unleashed a search product capable of rivaling Google. While Graph Search does tread in Web areas unavailable to Google, it probably will not topple the Big G.
Here is what TechCrunch weighed in:
I haven’t paid as close attention to Facebook as others, but my initial reaction to the unveiling of Graph Search was that it was less about what individual consumers could do (though that’s cool), and more about how companies, brands, and other institutions could further segment the Facebook audience in order to hyper-target their messages, advertisements, and attention. This is where Open Graph, in theory, could continue to funnel data into Facebook’s data centers and, over time, build all sorts of audiences with a few keyword search terms.
The article makes an astute assumption that people have not been conditioned to search on Facebook and that users are growing more and more hesitant in putting information on the social network. The reason? Facebook keeps changing its privacy settings.
Other Web sites like Pinterest and Quora are already leading users to new information sources without relying on a home-built search application. Graph Search, though, will allow users to search their content along with friends’. For the time being, Graph Search is in Beta mode and has a long, long way to go. If you want to find your own new brand of search, LucidWorks is a place to start.
Whitney Grace, February 4, 2013