Datawatch is focusing on improving their brand and have started by adding a new Chief Marketing officer.  According to The Sacramento Bee article “Datawatch Names Ben Plummer Chief Marketing Officer As Company Focuses on Enhancing Brand Recognition and Accelerating Growth” Ben Plummer is the new Chief Marketing Officer and Senior Vice President of Strategic Alliances for Datawatch.  The company wants to focus its attention on enhancing its market visibility as well as driving its overall market share growth.  Plummer is no newcomer to the industry and brings an impressive resume.  His most recent position was Vice President of Data Discovery and Analytics at IBM Cognos.  Michael A. Morrison, President and CEO of Datawatch is excited about the new addition to the executive team and what he brings to the table.

Ben brings a wealth of experience in helping software companies develop global brands, market awareness and name recognition in fast-growing and emerging market segments.

Plummer understands the changes that are happening in the analytics market today and the importance of incorporating both structured and semi-structured data when it comes to managing businesses.

To gain a more complete view of the health of their businesses, companies must expand their perspectives by incorporating unstructured and semi-structured Big Data sources.  Datawatch is at the forefront of this paradigm shift in the market.  I am excited about the opportunity to help Datawatch drive this strategy and I am committed to helping the company to maximize this tremendous opportunity.

With notable companies such as LucidWorks already taking the market by storm, newcomer Plummer definitely has his work cut out for him.

April Holmes, October 16,  2012

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