CEO Chris Mckinzie Discusses new Search Company Enlyton

Enlyton and its new Booklyt product are discussed in the SiliconHillsNews.com article, “Enlyton.me Creates a New Way to Search for and Share Information.” The Austin, Texas based startup aims to add ease to the search experience. This summary is offered:

Doing research online can take a lot of time and effort and led to frustration. It can also be difficult to retain the research in an easy to access and share format. That’s the opportunity that Chris Mckinzie, co-founder and CEO of Enlyton.me set out to fix…Enlyton.me has patent-pending search technology that uses all of the words in a document or article online and matches those with other related documents.

Mckinzie explains that search should focus on discovery rather than query. A large part of the company goal is to also target publishers who are looking to up their page views. While the search technology and Booklyt presentation is exciting, those looking to drive traffic may not be creating the content users need. They may also want to consider an open source solution, like LucidWorks. Their two flagship products, LucidWorks Search and LucidWorks Big Data, are cost-effective and flexible platforms to accelerate and simplify the search application process.

Philip West, October 26, 2012

Sponsored by ArnoldIT.com, developer of Augmentext.